07.05.2025
This Week I...
The Start
A few briefs generated, and a few campaigns ideated, still not sure which one I’m going to go with.
How should Jo Malone tackle Mental Health, targeting Your Local Community?
Pop-up Scent Spas for people to pause and reflect during their busy day.
How should Tanqueray 0% tackle Mental Health, targeting A Career-Driven Millennial?
Launch nights out where both the percentage and pressure equals 0.
How should Monotype tackle Climate Change, targeting Your Local Community?
Typographic display, either made from pollution in the local area or reactive to pollutants in the air.
How should Nvidia tackle Gender Inequality, targeting The Government?
Partner on a national digital archive visualising women’s contributions to science using Nvidia visualisation.